Excerpts-

• From the cover

  The Domain of the Mind
  
  

   

  The entire world changed in the few short hours between when John F. Kennedy went to bed on October 15, 1962, and when he woke up the following morning. 
  
  Because while the president slept, the CIA identified the ongoing construction of medium- and long-range Soviet ballistic nuclear missile sites on the island of Cuba, just ninety miles from American shores. As Kennedy would tell a stunned American public days later, "Each of these missiles is capable of striking Washington, D.C., the Panama Canal, Cape Canaveral, Mexico City, or any other city in the southeastern part of the United States, in Central America, or in the Caribbean."
  
  

   

   

  As Kennedy received his first briefing on what we now know as the Cuban Missile Crisis-or simply as the Thirteen Days-the president could consider only the appalling stakes. As many as seventy million people were expected to die in the first strikes between the United States and Russia. But that was just a guess-no one actually knew how terrible nuclear war would be.
  
  

   

  What Kennedy knew for certain was that he faced an unprecedented escalation of the long-brewing Cold War between the United States and the USSR. And whatever factors had contributed to its creation, no matter how inevitable war must have appeared, it fell on him, at the very least, to just not make things worse. Because it might mean the end of life on planet Earth.
  
  

   

  Kennedy was a young president born into immense privilege, raised by an aggressive father who hated to lose, in a family whose motto, they joked, was "Don't Get Mad, Get Even." With almost no executive leadership experience under his belt, it's not a surprise, then, that the first year and half of Kennedy's administration had not gone well.
  
  

   

  In April 1961, Kennedy had tried and failed-embarrassingly so-to invade Cuba and overthrow Fidel Castro at the Bay of Pigs. Just a few months later, he was diplomatically dominated by Soviet premier Nikita Khrushchev in a series of meetings in Vienna. (Kennedy would call it the "roughest thing in my life.") Sensing his adversary's political weakness, and likely aware of the chronic physical frailty he endured from Addison's disease and back injuries suffered during World War II, Khrushchev repeatedly lied to Kennedy about any weapons being placed in Cuba, insisting that they would be for defensive purposes only.
  
  

   

  Which is to say that Kennedy faced, as every leader will at some point in their tenure, a difficult crisis amid complicating personal and political circumstances. There were many questions: Why would Khrushchev do this? What was his endgame? What was the man possibly trying to accomplish? Was there a way to solve it? What did Kennedy's advisors think? What were Kennedy's options? Was he up to this task? Did he have what it took?
  
  

   

  The fate of millions depended on his answers.
  
  

   

  The advice from Kennedy's advisors was immediate and emphatic: The missile sites must be destroyed with the full might of the country's military arsenal. Every second wasted risked the safety and the reputation of the United States. After the surprise attack on the missiles, a full-scale invasion of Cuba by American troops would need to follow. This, they said, was not only more than justified by the actions of the USSR and Cuba, but it was Kennedy's only option.
  
  

   

  Their logic was both primal and satisfying: Aggression must be met with aggression.
  
  Tit replied to with tat.
  
  

   

  The only...

About the Author-

• RYAN HOLIDAY is the bestselling author of Trust Me, I'm Lying; The Obstacle Is the Way; Ego Is the Enemy; Conspiracy and other books about marketing, culture, and the human condition. His work has been translated into over 30 languages and has appeared everywhere from the New York Times to Fast Company. His company, Brass Check, has advised brands such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world.

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